Do you enjoy being a part of an entrepreneurial team, all working together running at full speed to ignite a disruption in the tech industry? If you want to be a key member of the marketing + engineering team, making sure that we're building our tracking systems to the highest standards, and getting detailed, reliable, actionable insights about our audiences so we can serve them better, all while gaining vast, practical hands-on experience, then this Marketing Engineer position is THE job for you. 

We’re Vidalytics.com. A video marketing platform that helps entrepreneurs scale their businesses in the face of bigger, better-funded competitors. We do this with the advanced tools in our video marketing & hosting platform. We’re 9 years old 🎂 and growing at a sustainable pace each year. And you’re going to be a part of the team that will add a few zeros to that growth rate.

• AI-Native landing page and small apps creation through vibe-coding, Claude Code, Codex
• Own, implement and deploy tracking across our frontend (Webflow, Vercel, JS snippets), backend (PHP and/or Node.js), and automation stack (GTM, Meta Pixel, etc.)
• Work closely with the CEO to understand high-level marketing goals
• Translate vague or loosely defined ideas into concrete, scoped tracking implementations
• Apply best practices and make clear implementation suggestions
• Tweak and QA JS snippets and event tracking across our site, funnels, and widgets
• Ensure data flows correctly into our analytics tools and platforms: CAPI, GTM, etc.
• Add backend hooks and logic (PHP) to capture events and customer actions server-side
• Help maintain attribution integrity across touchpoints, including CRM and ad platforms
• Manage split test tracking integrations across marketing tools
• (Nice-to-have) Write SQL queries to explore data and build funnel or campaign dashboards

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Requirements 😃

• Pro-level understanding of GTM, Meta CAPI, Google Ads, and general web attribution practices
• Professional experience with AI tools such as Claude Code, Codex, Loveable, Figma Weavy, etc.
• Know your way around page speed analysis tools to squeeze out every ms of latency
• Experience with n8n, Zapier or similar low-code automation tools
• Experience with marketing funnels, ideally Direct Response
• Solid JavaScript skills, especially in-browser tracking and event handling
• PHP fundamentals: you can hook into backend logic and write some code
• Experience with CMS (like Webflow) and 3rd party embeds such as Typeform, Calendly, etc.
• Excellent written and verbal English communication
• Strong sense of ownership and ability to work independently with vague or partial specs
• Comfortable aligning data between frontend, backend, and external systems like HubSpot and Intercom

Nice-to-have 😃

• SQL experience for ad-hoc queries and funnel validation
• Dashboarding/visualization experience with Grafana or similar
• Familiarity with MixPanel or similar product analytics tools
• Basic familiarity with GCP services
• Exposure to Video Marketing
• Experience with Meta's Conversion API Gateway and Signals Gateway
• Knowing your way around the odd reverse proxy setup (for maximizing accuracy through maintaining 1st party tracking infrastructure)
• GDPR, HIPPA and other regulation knowledge

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Our Tech & Tooling Stack 🛠

• Frontend: Webflow, React SPA App
• Backend: GCP, PHP 8, Go, Node.js
• Tracking & Attribution: GTM (client & server), GA4, Meta Pixel/CAPI, Google Ads
• CRM & Automation: HubSpot, Intercom, Chargify, Stripe
• Data & Analytics: BigQuery, MySQL, Grafana, MixPanel, PostHog (for marketing analytics only)
• Widgets: Typeform, Calendly
• AI: Claude, Loveable, Figma Weavy, Midjourney, Perplexity, ChatGPT, Vercel…

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• You’re a translator between marketing and code: you ask the right questions, fill in gaps, and get things done.
• Biased toward shipping fast. You deliver in small, valuable chunks.
• Breaking down ambiguous requests? Easy. You enjoy untangling marketing noise into technical tasks.
• Self-organized and proactive. You don’t wait for instructions, you move.
• Clear communicator. You explain technical ideas well – written and verbal.
• You measure twice, cut once. Getting it First-Time-Right is your default.
• Direct and constructive. You give and receive honest feedback with care and clarity.

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• High performance company culture. You won’t be a cog in a machine. Rather you’ll be a key member of a high performance team that is getting shit done. This is a place to grow and realize your potential, no matter what level you’re at in your career. 
• No office politics. We’re small and flat. There is no bullshit of trying to dance around sensitive topics. Divert resources from other division’s projects. We’re direct, we’re honest, we’re here to accomplish big audacious goals. 
• We value your ideas. At Vidalytics, my door is always open. Need help? Let’s talk! Have a vision for the future of the company? I want to hear it! Think I suck at my job? Help me grow! 
• Rest and relaxation. Employees get 20 days of PTO. 
• Professional development. Want to continue your education? Vidalytics pays for classes, conferences, and more.
• You’re more than an employee, you’re a person. Every co-worker you’ll meet is committed to treating you with respect and kindness. You won’t hear stuff like, “It’s just business.”
• This is a resume-making position, where you’ll learn a lot and have a lot of responsibility. You don’t have to wait for someone to die or retire to move up, like in a mega-corp. 
• Entrepreneurial to our core – Not only are we a startup, but we need intrapreneurs that will help us scale, and we’re looking to start other sister corps in time to form a portfolio of companies, which you could be a co-founder of.

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