This is not a typical product engineering role, rather you're gonna be the key technical person, as a fullstack engineer who gets marketing, for the GTM teams @ Vidalytics. Reporting to the CEO who owns these functions. LFG!

You'll own tracking, attribution, and all things technical for the marketing and revenue teams.

You will get a crash in marketing, revenue generation, as we're on the bleeding edge in these regards in many ways.

These teams move fast, are very data driven and you'd be supported by the larger engineering team, the director of engineering, the director of business intelligence, and other folks from cross-departmental teams.

We’re Vidalytics.com. A video marketing platform that helps entrepreneurs scale their businesses in the face of bigger, better-funded competitors. We do this with the advanced tools in our video marketing & hosting platform. We're 9 years old 🐻 and growing at a sustainable pace each year. And you're going to be a part of the team that will add a few zeros to that growth rate.

• Own, implement and deploy tracking and attribution across our customer journeys (Webflow, Vercel, JS snippets), backend, and marketing automations
• Help marketers get vibe coded projects over the finish line, such as landing pages and small apps creation through Claude Code, Codex, etc.
• Work closely with the CEO (who doubles as our CMO and Chief Revenue Officer) and our Director of Business Intelligence to super charge GTM data insights
• Translate vague or loosely defined ideas into concrete, scoped tracking implementations
• Build & deploy fullstack stecks to our web app for GTM tests and tweaks we're testing
• Help the marketing team go AI Native, be more technical and self-sufficient
• Add backend hooks and logic to capture events and customer actions server-side
• Help maintain attribution integrity across touchpoints, including CRM and ad platforms
• Help deploy server side split tests
• (Nice-to-have) Write SQL queries to explore data and build funnel or campaign dashboards

Requirements 😃

• Fullstack engineer who gets marketing
• Experience with web attribution practices
• Professional experience with AI tools such as Claude Code, Codex, Loveable, Figma Weavy, etc.
• Know your way around page speed analysis tools to squeeze out every ms of latency
• Experience with n8n, Zapier or similar low-code automation tools
• Experience with marketing funnels, ideally Direct Response as well as Google Tag Manager, Meta CAPI, Google Ads, etc.
• Solid JavaScript skills, especially in-browser tracking and event handling
• Backend fundamentals: you can hook into backend logic and write some code
• Ability to wrangle 3rd party tools like Typeform, Calendly, Webflow, etc.
• Excellent written and verbal English communication
• Strong sense of ownership and ability to work independently with vague or partial specs
• Comfortable aligning data between frontend, backend, and external systems like HubSpot and Intercom
• SQL experience for ad-hoc queries and funnel validation
• Your working hours need to have a strong overlap with Eastern US time zone. Can discuss further.

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Nice-to-have 😃

• PostHog & HogQL experience (this is the center of our attribution)
• Dashboarding/visualization experience with Grafana
• Familiarity with MixPanel or similar product analytics tools
• Basic familiarity with GCP services
• Exposure to Video Marketing
• Experience with Meta's Conversion API Gateway and Signals Gateway
• Knowing your way around the odd reverse proxy setup (for maximizing accuracy through maintaining 1st party tracking infrastructure)
• GDPR, HIPPA and other regulation knowledge

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Our Tech & Tooling Stack 🛠

• Frontend: Webflow, React SPA App, custom / Claude Code / Lovable
• Backend: GCP, PHP 8, Go, Node.js
• Tracking & Attribution: Posthog, MixPanel, GTM, Meta Pixel/CAPI, Google Ads, custom
• CRM & Automation: HubSpot, Intercom, Chargify, Stripe
• Data & Analytics: BigQuery, MySQL, Grafana, MixPanel, PostHog (for marketing analytics only)
• Widgets: Typeform, Calendly
• AI: Claude, Loveable, Figma Weavy, Midjourney, Perplexity, ChatGPT, Vercel...

• You're a translator between marketing and code: you ask the right questions, fill in gaps, and get things done.
• Biased toward shipping fast. You deliver in small, valuable chunks.
• Breaking down ambiguous requests? Easy. You enjoy untangling marketing noise into technical tasks.
• Self-organized and proactive. You don't wait for instructions, you move.
• Clear communicator. You explain technical ideas well – written and verbal.
• You measure twice, cut once. Getting it First-Time-Right is your default.
• Direct and constructive. You give and receive honest feedback with care and clarity.