There’s a great deal to be said for Wistia. It’s a great platform where you can record, edit, and host your videos. They make it easy to keep your content organized and share it across the internet.
So, it’s a wonderful choice if you’re videos are merely designed to build awareness. However, there’s one area where Wistia falls painfully short… when you want your viewers to take action.
This holds true whether you want them to buy something . . . sign up for an email list . . . or simply move on to the next page.
Because they lack the tools which can help you optimize your videos to get as many conversions as possible.
The advantage of using Vidalytics was demonstrated in a recent test by one of our users.
He conducted a 4-way test between Vidalytics, Wistia, Youtube, and Vimeo, splitting 595,000 sessions between them. Vidalytics out converted everyone by at least 25%: https://vidalytics.com/blog/595k-sessions-vidalytics-split-tests/
Furthermore, another split test revealed Vidalytics uses 14% less bandwidth than Wistia. A difference of this size can lead to $XX in savings.: https://vidalytics.com/blog/vidalytics-vs-wistia-split-test/
This difference is likely because we use AI in our encodings to reduce the size of your videos without affecting quality.
All this isn't to say that Wistia is terrible. But even they say their platform is built for branding. Whereas Vidalytics is built to drive action.
You can see this in action with our demo where we go over all the ways Vidalytics can help you optimize your conversions.
Finally, Vidalytics approaches pricing very differently from Wistia.
Wistia has a ton of “pricing traps,” where they hit you with a number of little charges which add up. For instance, in addition to this base plan, you will also have to pay for their additional bandwidth, any videos past 10, and if you need some of their premium features.
With Vidalytics we hold nothing back.
Our standard plan comes with all our major features, 20 videos, and 200 GB of bandwidth. Plus, you can always try Vidalytics out first with our free plan.
Vidalytics conversion tracking shows you the exact spot in your videos that drove conversions. It can dynamically track revenue and ROI. And works natively across domains.
Heatmaps (Skips / Rewinds)
Limited heatmaps only for 1 viewer at a time. Vidalytics heatmaps show you all the heatmap data at once so you can spot patterns and optimize for the average or most viewers easily.
See all of your video's stats for specific groups of viewers such as conversions vs non-conversions, 1st time viewers vs repeat viewers, location, device, browser and traffic source.
Remove your team's internal test traffic by filtering out specific IP Address so your data is clean and actionable
Only Vidalytics' Smart Autoplay intelligently detects if autoplay will be blocked with sound on every play. If not it will autoplay traditionally with sound, and if blocked, it will seamlessly fallback to muted autoplay which restarts when unmuted, shown to have the highest conversions in split tests.
Customizable Autoplay Messages
Mobile Autoplay Controls
Unmute & Restart
Fullscreen on Unmute
Play Gates (Opt-ins)
Only Vidalytics has the ability to show an opt in when your video is paused, get leads before your visitors bounce.
Call To Actions
CTAs On Top of Video
CTAs Below the Video
Exit CTAs will appear only when your video is paused and open up a multitude of strategies for your video marketing.
Like Live Videos
Like live videos cannot be paused and give the urgency of a live event.
Count Down Timers
Tags - Marketing Automation
Tag your viewers in your CRM or email platform based on what they watched in your videos down to the second.
Marketing - Thumbnails
Replace the video on your site by clicking a button inside Vidalytics. No need to mess with your code anymore!
AI Encoded Videos
Vidalytics uses AI to optimize your videos to use less bandwidth, play faster while having the same quality.
Protect your content by restricting which domains your videos are able to play on.
Paid plans were compared from both companies as of Q2 2022
Starting at $79
Starting at $99
“Vidalytics seems like a great program so far. I have already recommended it to a few people I know that were using Vimeo and had issues like I did.”
“Over the last 20 years, I’ve used ALL of the other video platforms — JW Player, Flowplayer, Vimeo, Wistia, Youtube and nothing compares to the power and insights that Vidalytics gives you. It is hands down the best.”
"Good news! We split tested 595,000 sessions with Vimeo, YouTube and Wistia, and they couldn’t beat Vidalytics :)"
Golden Tree Nutrition
“I've been seing more and more VSLs use Vidalytics. It just makes sense for a direct response company to use Vidalytics instead of Wistia or Vimeo.”
Direct Response Video Agency
Each One of Vidalytics’ support staff is extensively trained in video & digital marketing.
Which means you’re not going to “get the runaround.” Nor will you have to explain what a funnel or VSL (video sales letter) is.
We’ve literally been there, done that and are here to help you do the same.