There’s a great deal to be said for Wistia. It’s a great platform where you can record, edit, and host your videos. They make it easy to keep your content organized and share it across the internet.

So, it’s a wonderful choice if you’re videos are merely designed to build awareness. However, there’s one area where Wistia falls painfully short… when you want your viewers to take action.

This holds true whether you want them to buy something . . . sign up for an email list . . . or simply move on to the next page.

Why?
Because they lack the tools which can help you optimize your videos to get as many conversions as possible.

For instance:

• Unlike Vidalytics – Wistia lacks Conversion Tracking. Conversion tracking shows the exact spot in your videos that drove conversions. It can dynamically track revenue and ROI. And works natively across domains.
• Vidalytics also offers Compare View. This allows you to test A/B test your videos – and get a side-by-side comparison. You can pinpoint how every single difference impacts conversions and engagement. Wistia doesn’t have a comparable feature.
• Wistia also lacks Exit CTAs. These CTAs only appear when your video is paused – which is the #1 sign your viewer is about to bounce. With the exit CTA, you can get your viewer to take the desired action instead of simply losing them forever.

The advantage of using Vidalytics was demonstrated in a recent test by one of our users.

He conducted a 4-way test between Vidalytics, Wistia, Youtube, and Vimeo, splitting 595,000 sessions between them. Vidalytics out converted everyone by at least 25%: https://vidalytics.com/blog/595k-sessions-vidalytics-split-tests/

Furthermore, another split test revealed Vidalytics uses 14% less bandwidth than Wistia. A difference of this size can lead to $XX in savings.: https://vidalytics.com/blog/vidalytics-vs-wistia-split-test/

This difference is likely because we use AI in our encodings to reduce the size of your videos without affecting quality.

All this isn't to say that Wistia is terrible. But even they say their platform is built for branding. Whereas Vidalytics is built to drive action.

You can see this in action with our demo where we go over all the ways Vidalytics can help you optimize your conversions.

Finally, Vidalytics approaches pricing very differently from Wistia.

Wistia has a ton of “pricing traps,” where they hit you with a number of little charges which add up. For instance, in addition to this base plan, you will also have to pay for their additional bandwidth, any videos past 10, and if you need some of their premium features.

With Vidalytics we hold nothing back.

Our standard plan comes with all our major features, 20 videos, and 200 GB of bandwidth. Plus, you can always try Vidalytics out first with our free plan.