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The best platform for you will depend on what you’re trying to achieve with your video marketing.

There’s a great deal to be said for Wistia. It’s a great platform where you can record, edit, and host your videos. They make it easy to keep your content organized and share it across the internet.

So, it’s a wonderful choice if you’re videos are merely designed to build awareness. However, there’s one area where Wistia falls painfully short… when you want your viewers to take action.

This holds true whether you want them to buy something . . . sign up for an email list . . . or simply move on to the next page.

Why?
Because they lack the tools which can help you optimize your videos to get as many conversions as possible.

For instance:

  • Unlike Vidalytics – Wistia lacks Conversion Tracking. Conversion tracking shows the exact spot in your videos that drove conversions. It can dynamically track revenue and ROI. And works natively across domains.

  • Vidalytics also offers Compare View. This allows you to test A/B test your videos – and get a side-by-side comparison. You can pinpoint how every single difference impacts conversions and engagement. Wistia doesn’t have a comparable feature.

  • Wistia also lacks Exit CTAs. These CTAs only appear when your video is paused – which is the #1 sign your viewer is about to bounce. With the exit CTA, you can get your viewer to take the desired action instead of simply losing them forever.

The advantage of using Vidalytics was demonstrated in a recent test by one of our users.

He conducted a 4-way test between Vidalytics, Wistia, Youtube, and Vimeo, splitting 595,000 sessions between them. Vidalytics out converted everyone by at least 25%: 595k Sessions Vidalytics Split Tests

Furthermore, another split test revealed Vidalytics uses 14% less bandwidth than Wistia. A difference of this size can lead to $XX in savings: Vidalytics vs Wistia Split Test

This difference is likely because we use AI in our encodings to reduce the size of your videos without affecting quality.

All this isn't to say that Wistia is terrible. But even they say their platform is built for branding. Whereas Vidalytics is built to drive action.

You can see this in action with our demo where we go over all the ways Vidalytics can help you optimize your conversions.

Finally, Vidalytics approaches pricing very differently from Wistia.

Wistia has a ton of “pricing traps,” where they hit you with a number of little charges which add up. For instance, in addition to this base plan, you will also have to pay for their additional bandwidth, any videos past 10, and if you need some of their premium features.

With Vidalytics we hold nothing back.

Our standard plan comes with all our major features, 20 videos, and 200 GB of bandwidth. Plus, you can always try Vidalytics out first with our free plan.

Features
Vidalytics logo blue
Vidalytics Icon
Wistia logo in colorWistia Icon
Stats
Audience Engagement
Conversion Tracking
Vidalytics conversion tracking shows you the exact spot in your videos that drove conversions. It can dynamically track revenue and ROI. And works natively across domains.
Heatmaps (Skips / Rewinds)
Spot where your videos are boring or extra engaging with video heatmaps that show you where your viewers are skipping and rewinding your videos.
Compare View
Compare any two videos side by side and figure out not just which converted better, but why. That way, you can split test your way to the best possible video variation that converts the most sales and brings in the most profit for your campaigns.
Segments
Filter your videos’ stats by specific segments to see how these different groups of viewers engage & convert (segment by location, 1st view, repeat view, the percent of your video someone viewed, buyers, non-buyers, device types, traffic sources, or browser type).
Unmute Rate
Track the percentage of total plays where a viewer manually unmuted your video. This does not include video views that autoplayed with sound enabled, only unmuted plays.
URL Parameter Tracking
Pass your own unique tracking into Vidalytics from any other tracking platforms you’re using, so you can optimize your videos, ads, and funnels. One of our users was able to boost engagement by 5X with this feature alone!
IP Filtering
Remove your team's internal test traffic by filtering out specific IP addresses so your data is clean and actionable.
Smart Autoplay
Smart Autoplay
Only Vidalytics' Smart Autoplay intelligently detects if autoplay will be blocked with sound on every play. If not it will autoplay traditionally with sound, and if blocked, it will seamlessly fallback to muted autoplay which restarts when unmuted, shown to have the highest conversions in split tests.
Autoplay
Customizable Autoplay Messages
Mobile Autoplay Controls
Unmute & Restart
Pass your own unique tracking into Vidalytics from any other tracking platforms you’re using, so you can optimize your videos, ads, and funnels. One of our users was able to boost engagement by 5X with this feature alone!
Fullscreen on Unmute
Lead Gen & Automation
Timed Play Gates
Have your Play Gate popup at a specific time in your video.
Exit Play Gates
Only Vidalytics has the ability to show an opt-in on top of your video when your video is paused, hinting your viewer is about to bounce. This gives you a chance to collect thier information (name, email, phone numbers) before they leave.
Calls To Action on Video
Calls To Action Below Video
Exit Calls To Action
If someone pauses your video, you can save that lead by having a CTA appear when your video is paused. You can allow them to opt-in, book a call, buy your product, go to another page, or anything else.
Custom HTML CTA
Embed custom HTML to put any content you want below your video at a specific time. Reveal order boxes, opt-in forms, copy, or anything else.
Viewer Tagging
Tag your viewers in your CRM or email platform based on what they watched in your videos, down to the second, so you can optimize your follow-up marketing efforts.
Advanced Marketing Tools
Resume Play
Allow your viewers to pick up exactly where they left off in your video when they return to your page (or give them the option to start over). This prevents the bored-factor, increases engagement and conversions.
Like Live Videos
Like Live' videos cannot be paused and give the urgency of a live event.
Focused Fullscreen
With Focused Fullscreen, your video won't take control of the whole device screen on desktop, but rather the browser window, and it'll keep the Vidalytics controls on mobile fullscreen.
Rapid Engage Bar
By starting off quickly, the Rapid Engage Bar creates an impression that the video is shorter, immediately capturing the viewer's attention and leading to higher retention rates throughout the video.
ReVisit Seeking Bar
Only show a seeking bar to your RETURNING viewers, so they can jump back to where they left off, which is great for retargeting traffic returning to your page.
Count Down Timers
Video Expiration
Mobile Thumbnails
Exit Thumbnails
If someone pauses your video, they’re about to bounce. Re-engage them before this happens by displaying a custom, attention-grabbing Exit Thumbnail and copy over the video when someone pauses.
Vid Conditions
Vidalytics Vid Conditions allows you to show specific videos to different devices (like a vertical video (9:16) to mobile and a horizontal video (16:9) for desktop). You can also show a different video to people who’ve already watched this video before, for clincher copy.
Interactive Smart Vids
Choose Your Own Adventure
Let your audience take control of their viewing experience, whether it's a marketing video in a funnel, a course, onboarding, or a training video. Interactive Smart Vids offer viewers different choices, each leading them to a unique video segment, and in the process, creating a more personalized and engaging experience.
Interactive Loops
Guide your viewers back to a previous branch within your interactive videos, to create a more dynamic and customizable viewing experience, enabling viewers to revisit specific content segments based on their choices.
Path Merges
Seamlessly integrate multiple videos into the same branch within your interactive content. By merging videos, you can lead two branches to the same final branch, to provide a more cohesive narrative or offer diverse perspectives, and keep viewers engaged.
Video Management
Startup Quality Selection
Manage the quality at which your videos are displayed on startup. Choose Auto to match your viewers internet speed, or Fastest-High quality options.
Replace Video
Replace the video embedded on your site by clicking a button inside Vidalytics. No need to mess with your code anymore!
Drive & Dropbox Import
Load Settings
Platform
AI Encoded Videos
Vidalytics uses AI to optimize your videos to use less bandwidth and play faster, while maintaining the best quality.
Domain Whitelisting
Protect your content by restricting which domains your videos are able to play on.
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Laptop screen showing a video player interface with a woman speaking. Overlaid graphics include "CTA", "Click", "Pause", "Play Gate", and a "BUY NOW" button.

What Real Users Are Saying About Vidalytics After Switching From Wistia

Matej Bester
Matej Bester
Verified
Golden Tree Nutrition Ltd

"Good news! We split tested 595,000 sessions with Vimeo, YouTube and Wistia, and they couldn’t beat Vidalytics 🙂"

Joel Erway
Joel Erway
Verified
Founder CEO of The Webinar Agency

"Optimizing VSLs is fucking hard. Vidalytics allows you to track engagement of your videos by UTM parameters! I found this feature and saw more than a 5X engagement boost with the same video, just a different ad angle (3.6% vs. 17.34%). This is a game changer. It allows us to optimize our funnel so much more effectively now that we can see exactly which ad angles are driving the highest intent. This is pretty sweet!"

Jon Benson
Jon Benson
Verified
Billion Dollar Marketer & Inventor of the Video Sales Letter

"You should definitely use Vidalytics for video hosting. When I switched over, their Smart Autoplay increased my conversions by 30%. This is why I use Vidalytics for all of my Video Sales Letters"

Frank Kern
Frank Kern
Verified
Founder CEO, Frank Kern Inc

“There’s a video hosting service called Vidalytics. That thing’s really cool! When a viewer hits X minutes [watch time in your video], it’ll tag them in Vidalytics, and then you can use Zapier to send that tag data over to your email system, or CRM.”

Chris Encarnacion
Chris Encarnacion
Verified
VSL Expert & Producer

"Been in the space 12 years, my videos have generated over $700M. Every time somebody asks me, “Hey… video hosting, who do you recommend?” Vidalytics is always number one. There’s no one else, doesn’t matter. Just make the investment, you deserve it, your business deserves it."

Jim Hefner
Jim Hefner
Verified
Founder, Owner, CEO - Sunrise Wellness

"Vidalytics has been our go-to for video hosting. I've been an entrepreneur my entire life, with an MBA and ten years in digital marketing. We've been with Vidalytics for four years, and they’ve been awesome. The tech is solid, hosting is reliable, and the videos load fast.

The reporting and data tools are exactly what we need in direct response. Their support is great, especially with interactive videos, which we've been using for three years. Vidalytics is always on top of the latest tech and actually implements feedback. We’ve tried other platforms, but Vidalytics has been by far the best."

Brent Messer
Brent Messer
Verified
Nutra Smash

"Vidalytics’ Smart Autoplay bumped my conversion rate by 49%. I’m never leaving Vidalytics!"

Eric Raum
Eric Raum
Verified
CEO, Lexapure

"I love Vidalytics. Better pricing than Wistia, with WAY better analytics. The autoplay that restarts when unmuted pays for itself in increased conversions each month for us. Best video hosting for our industry, hands down!'

Sam Robbins
Sam Robbins
Verified
HFL Solutions

“Over the last 20 years, I’ve used ALL of the other video platforms — JW Player, Flowplayer, Vimeo, Wistia, Youtube and nothing compares to the power and insights that Vidalytics gives you. It is hands down the best.”

Tim Houston
Tim Houston
Verified
CEO Badass Ventures, Inc

"I love that Vidalytics was built by marketers for marketers... Our conversions are up because of smart-autoplay, faster load times, start-from-where-you-left-off for returning visitors etc... Plus they moved all of our videos over from our backup, which was great. More conversions, lower costs, great customer service."

Ryan Wardell
Ryan Wardell
Verified
Founder CEO at Startup Sauce

"Vidalytics gives you deeper analytics around engagement and where viewers convert. This is super useful if you're like me and want to split test everything. Other video solutions don't give the insights needed to optimize for conversion. The biggest difference was the Smart Autoplay. Vidalytics stands out with its comprehensive analytics and conversion-boosting features, making it an indispensable tool for anyone serious about video marketing."

Joe Sulima
Joe Sulima
Verified
Joesulima.com

“Vidalytics seems like a great program so far. I have already recommended it to a few people I know that were using Vimeo and had issues like I did.”

Sean Anthony
Sean Anthony
Verified
CEO of GrowthResponse

"They have the best analytics for marketing videos -- period. And a ton of unique features like Smart Autoplay and Countdown timers.They also have features that save someone from bouncing while watching your video, since it works when the video is paused. They're all called 'Exit' features. Like Exit Call to Actions, Exit Play Gates, and Exit Thumbnails. It's awesome."

Chris Badgett
Chris Badgett
Verified
CEO, Lifter LMS

"Vidalytics provides so much value at the magical intersection of engagement, conversion, and insight. It's an essential tool in the stack for digital marketers and online course creators."

Karmjit Singh
KJ Singh
Verified
Rise Media

"One vote here for Vidalytics, their unmuted autoplays increased video plays with the flashing message on top of video while it's playing in the background, then restarts from the beginning when clicked. Genius."

Max Fata
Max Fata
Verified
Direct Response Video Agency

"I produce a TON of video sales letters. Vidalytics is a perfect fit for these businesses using VSLs. So I recommend it to all my clients. Vidalytics just makes sense for any direct response company instead of Wistia or Vimeo."

Max Sallinen
Max Sallinen
Verified
Sr. Marketing Manager, Delta Defense

"Resume Play is the reason we migrated to Vidalytics. We're grateful that [videos] can be set to autoplay, muted with a quick, clear, and easy "click for audio" option. The [fact] that Vidalytics then restarts the video from the beginning is heavenly."

Braun Miller
Braun Miller
Verified
Nerve Aid

"I split tested Vidalytics against Wistia and it destroyed them. Vidalytics works so well I almost didn’t want to tell anyone about it because it is such a competitive advantage."

Justin Christianson
Justin Christianson
Verified
Co-Founder & President, Conversion Fanatics

"We’ve been using Vidalytics for a while and absolutely love it. Its mobile features alone are worth switching. Not to mention it converts better than other players, its analytics are on-point and it’s the fastest video player I’ve tested. I highly recommend them for your marketing videos."

Dennis Crosby
Dennis Crosby
Verified
CEO, Crochet Media

"I love how it shows me not just video analytics, but also where people converted in the video. Only video player I've found that really gives me the data I need to optimize for sales. I'm able to see what parts of the video is performing best, where I'm losing people and at what point they are converting."

Steven Gunn
Steven Gunn
Verified
Opta Naturals

"I'm transitioning to Vidalytics from Vidyard. Seriously, I've been totally blown away by your product so far, especially considering the price."

Claire Jarrett
Claire Jarrett
Verified
ClaireJarrett.com

Todd Brown recommended your software in the E5 camp. It's great!

The first version of my VSL hosted on Vidalytics did £70,000. I'm relaunching v2 now.

John Wheeler
John Wheeler
Verified
Godzilla Social

"In the few months since we signed up Vidalytics has been AMAZING. It’s a real game changer. I’ve already edited our webinar replay to reflect the poor drop off at the beginning. I’m not sure how anyone with marketing videos can get by without Vidalytics, it's really that good."

Warren Phillips
Warren Phillips
Verified

We love Vidalytics - the more you measure, the better. It also allows for custom messages with mobile autoplay, AND faster load speeds.

Philip Meese
Philip Meese
Verified
Critical Margin Digital

"I can NOT afford to have the videos in my funnel be “black holes” where I don’t know what is happening. Before, it was just a guessing game. Now with Vidalytics, I know exactly where and how my videos are converting. Making it easy to improve their conversions."

Andrew Contreras
Andrew Contreras
Verified
9 Figure Copywriter

"Vidalytics is my secret weapon for troubleshooting VSLs so that I can increase conversions. It’s turned what I thought were duds into high converting videos."

Richard Denzer
Richard Denzer
Verified

"When you've had a great customer satisfaction experience - you're in. You're part of the family. Support did that. It was a very cool exchange, answered my questions, was super cool about it. You are being well represented here. And as my teacher Ben Settle says, nothing like customer service to create a referral client."

Max Peters
Max Peters
Verified
Copy Experts

"We are charged in dollars, but earn in Brazilian Reais. The currency affects us a lot. Trust me, I didn't want to pay for Vidalytics. But I just have to. Because it simply works. I've tested it against every other video platform out there, and it's just simply better. We make more money with Vidalytics. Period. That's why we use it in all of our companies."

Gauher Chaudhry
Gauher Chaudhry
Verified
Founder, Digital Sumo

"I love Vidalytics because of the countless options I can control such as AutoPlay, Countdown Timers, Resume Play and many more. The analytics on the videos are detailed and help my team and I make the right decisions to increase conversions."

Bobby Hewitt
Bobby Hewitt
Verified
Conversion Rate Optimization Expert

"WOW!! Overlaying the conversion on the same graph is the missing piece, that is awesome."

DC Fawcett
DC Fawcett
Verified
Life Renu

"I absolutely love Vidalytics because I can scale with it. We are a high volume business. We drive a lot of traffic from Facebook and YouTube and we are just getting started. Love the resume play and the delayed CTA button tied to the player position."

Andres Calderon
Andres Calderon
Verified
CronoMarketing

"Vidalytics is JUST what I've been looking for in a long long time!!! I'm so excited. Gonna launch a new product next month. Can't wait to see how it converts."

Linda van der Hoeven
Linda van der Hoeven
Verified

"Great and friendly service. Awesome tools in Vidalytics! Compliments for the way it's designed!"

Three testimonials from David Thorn, Ryan Thompson, and Erwin Zoor praising great customer service.

Freaking Awesome Support that Actually “Gets” Marketing

Each One of Vidalytics’ support staff is extensively trained in video & digital marketing. Which means you’re not going to “get the runaround.” Nor will you have to explain what a funnel or VSL (video sales letter) is.
We’ve literally been there, done that and are here to help you do the same.

Increase Your Conversions Now By Simply Swapping Out Your Video Player

No Credit Card Required • Cancel Anytime • Get Started In Seconds