If your VSL (Video Sales Letter) engagement looks like this…
Then you're in trouble... because if people aren’t engaging and watching your video…
No amount of retargeting or followup can make up for the money you’re losing.
Luckily, there’s a simple strategy to fix it, boost your engagement and conversions…
And create a video that hooks your audience, and carries them through to your offer.
And you don’t have to spend tens of thousands of dollars on testing, or paying a copywriter a fortune to do this all for you.
The Engagement Bridge: How The Top 1% of Marketers Make Videos That Convert Like Crazy
With Vidalytics, you can easily take your underperforming VSL (Video Sales Letter)…
Here’s how:
#1: Create a High Converting Lead
The first 2-3 minutes of your video is the most important part..
Because 80% of your viewers will watch the first 2-3 minutes of your video, but if they don’t make it past that, they won’t consume any other content.
And when you’re trying to turn clicks and video views directly into sales, it’s going to be the most important part of your video to optimize.
Which is where our feature, Compare View, comes in.
Compare View:
WIth Compare view, you can easily split test your leads and track conversions and drop-offs, so you can see which video lead performs better.
Then, you simply keep split testing leads and styles of leads until you find your winner.
After you find your winner, it’s time to focus on the content portion of your VSL.
#2: Create High Engagement Content
With Vidalytics' visual engagement graph…
You can easily see the big drop-off points in the content sections of your VSL.
So, you simply need to go in at each point and change the messaging to fix it, relaunch your video…
And rinse & repeat until your entire video is being engaged with.
How much? We’ve found the gold standard is 40% engagement by the time you reveal your CTA (call-to-action).
Now, after your lead and your content drop-offs are smoothed out…
It’s time to focus on your offer.
#3: Create a High Converting Offer
Naturally, there’s going to be drop off points around the offer… but the fewer the better.
Which is why Vidalytics comes with:
Exit Features: If someone goes to exit during your pitch, we can “save the sale” with exit pops. Give them an option to go straight to checkout (because maybe they’re just ready to buy NOW), send them to a sales call if they have questions, or even a text-based Q&A page.
CRM Tagging: Tag viewers in your CRM based on their video progress. This means hyper-targeted follow-up marketing and enhanced conversion opportunities.
Timed CTA: When your product and its price are revealed, you can ‘drop the buy button’ from within your video. This is perfect to drop right at your prospects emotional peak during your pitch, which is when they’re most ready to buy…
Countdown Timer: Some people need a little nudge of urgency to convert… so you can place a countdown timer on top of your video. And when it hits zero, it will redirect to any page you want (the checkout page works best).
Don't Just Take Our Word For It!
"When you've had a great customer satisfaction experience - you're in. You're part of the family. Support did that. It was a very cool exchange, answered my questions, was super cool about it. You are being well represented here. And as my teacher Ben Settle says, nothing like customer service to create a referral client."
"I love Vidalytics because of the countless options I can control such as AutoPlay, Countdown Timers, Resume Play and many more. The analytics on the videos are detailed and help my team and I make the right decisions to increase conversions."
"We are charged in dollars, but earn in Brazilian Reais. The currency affects us a lot. Trust me, I didn't want to pay for Vidalytics. But I just have to. Because it simply works. I've tested it against every other video platform out there, and it's just simply better. We make more money with Vidalytics. Period. That's why we use it in all of our companies."
"Vidalytics gives you deeper analytics around engagement and where viewers convert. This is super useful if you're like me and want to split test everything. Other video solutions don't give the insights needed to optimize for conversion. The biggest difference was the Smart Autoplay. Vidalytics stands out with its comprehensive analytics and conversion-boosting features, making it an indispensable tool for anyone serious about video marketing."
“Over the last 20 years, I’ve used ALL of the other video platforms — JW Player, Flowplayer, Vimeo, Wistia, Youtube and nothing compares to the power and insights that Vidalytics gives you. It is hands down the best.”
"I produce a TON of video sales letters. Vidalytics is a perfect fit for these businesses using VSLs. So I recommend it to all my clients. Vidalytics just makes sense for any direct response company instead of Wistia or Vimeo."