It is easy to think YouTube is the best value when it comes to hosting their videos because it is free.
But this isn’t actually the case.
Sure the price is right, at exactly zero dollars. But YouTube can actually wind up costing you money...
Because YouTube hurts your conversions.
First though, one key thing about YouTube.com worth mentioning is that it can be great for getting traffic. Whether it is paid ads or organic videos there, they have a lot of eyeballs.
But once you get that click from their platform over to your website you shouldn’t use their player.
Here is why...
YouTube embedded videos scream “amateur”
First of all, YouTube embedded videos scream “amateur” because you can’t customize the player at all, so it will never match your brand at all.
Also, the YouTube player forces you to have links back to their platform — which is is packed with distracting videos, including ones from competitors.
Think about it this way, you would never let your competitor put videos on your website for free, but this is exactly what is happening with the links and related videos that YouTube puts into their player.
These are like “holes” in your funnel where sales leak out.
Plus, YouTube is notorious for banning channels without a moments notice, which can be very costly.
But the biggest problem with YouTube is that it is actually a social network. They are in the business of viral cat videos so they can sell ads, but NOT helping you improve your video marketing.
This means with YouTube you miss out on everything Vidalytics has to offer. See below for a breakdown of what you’ll miss out on if you use YouTube to host the videos on your website.
Adaptive Bitrate Streaming
Vidalytics conversion tracking shows you the exact spot in your videos that drove conversions. It can dynamically track revenue and ROI. And works natively across domains.
Heatmaps (Skips / Rewinds)
See all of your video's stats for specific groups of viewers such as conversions vs non-conversions, 1st time viewers vs repeat viewers, location, device, browser and traffic source.
Remove your team's internal test traffic by filtering out specific IP Address so your data is clean and actionable
Only Vidalytics' Smart Autoplay intelligently detects if autoplay will be blocked with sound on every play. If not it will autoplay traditionally with sound, and if blocked, it will seamlessly fallback to muted autoplay which restarts when unmuted, shown to have the highest conversions in split tests.
Customizable Autoplay Messages
Mobile Autoplay Controls
Unmute & Restart
Fullscreen on Unmute
Play Gates (Opt-ins)
Only Vidalytics has the ability to show an opt in when your video is paused, get leads before your visitors bounce.
Call To Actions
CTAs On Top of Video
Call to actions are only available at the end of the video, or as small annotations during it.
CTAs Below the Video
Exit CTAs will appear only when your video is paused and open up a multitude of strategies for your video marketing.
Like Live Videos
Like live videos cannot be paused and give the urgency of a live event.
Count Down Timers
Tags - Marketing Automation
Tag your viewers in your CRM or email platform based on what they watched in your videos down to the second.
Marketing - Thumbnails
Replace the video on your site by clicking a button inside Vidalytics. No need to mess with your code anymore!
AI Encoded Videos
Vidalytics uses AI to optimize your videos to use less bandwidth, play faster while having the same quality.
Protect your content by restricting which domains your videos are able to play on.
Paid plans were compared from both companies as of Q2 2021
Starting at $25
Starting at $99
"Good news! We split tested 595,000 sessions with Vimeo, YouTube and Wistia, and they couldn’t beat Vidalytics :)"
Golden Tree Nutrition Ltd
"Over the last 20 years, I’ve used ALL of the other video platforms — JW Player, Flowplayer, Vimeo, Wistia, Youtube and nothing compares to the power and insights that Vidalytics gives you. It is hands down the best."
"Your product was the clear winner over Vimeo, Wistia, Vidello and YouTube, with these players being a distant second."
"We are charged in dollars, but earn in Brazilian Reais. Trust me, I didn't want to pay for Vidalytics. But I just have to. Because it simply works. I've tested it against every other video platform out there, and it's just simply better. We make more money with Vidalytics. Period. That's why we use it in all of our companies."
Each One of Vidalytics’ support staff is extensively trained in video & digital marketing.
Which means you’re not going to “get the runaround.” Nor will you have to explain what a funnel or VSL (video sales letter) is.
We’ve literally been there, done that and are here to help you do the same.