
YouTube is Built for Cat Videos Not Conversions
It's easy to think YouTube is the best value when it comes to hosting your videos because it's free.
But this isn’t actually the case.
Sure the price is right, at exactly zero dollars. But YouTube can actually wind up costing you money...
Because YouTube hurts your conversions.
First though, one key thing about YouTube worth mentioning is that it can be great for getting traffic. Whether it's paid ads or organic videos, they have a lot of eyeballs.
But once you get that click from their platform over to your website, you shouldn’t use their player.
Here's why...
YouTube embedded videos scream “amateur”
First of all, YouTube embedded videos scream “amateur” because you can’t customize the player at all, so it will never match your brand at all.
Also, the YouTube player forces you to have links back to their platform — which is is packed with distracting videos, including ones from competitors.
Think about it this way: you would never let your competitor put videos on your website for free, but this is exactly what is happening with the links and related videos that YouTube puts into their player.
These are like “holes” in your funnel, where sales leak out.
Plus, YouTube is notorious for banning channels without a moments notice, which can be very costly.
But the biggest problem with YouTube is that it is actually a social network. They are in the business of viral cat videos so they can sell ads, but they are NOT in the business of helping you improve your video marketing.
This means with YouTube you miss out on everything Vidalytics has to offer. See below for a breakdown of what you’ll miss out on if you use YouTube to host the videos on your website.
YouTube vs Vidalytics: FAQ
YouTube hosting is free. Why pay for Vidalytics?
Because the player on your sales page affects how many viewers buy. In Golden Tree Nutrition’s 595,000-session split tests of the same video sales letter, YouTube converted lowest of the four players tested (0.17%), and Vidalytics beat every player it was tested against. The YouTube player also links back to YouTube, where viewers see other videos, including competitors’.
Can I keep using YouTube for traffic?
Yes. YouTube is great for getting attention, from paid ads or organic videos. Once a viewer clicks through to your website, host the video on that page with Vidalytics so it is branded, distraction-free and tracked to the sale.
Can I brand the Vidalytics player?
Yes. You can change the player’s colors, show or hide any control, pick a player theme, and paid plans start with an unbranded player, so your video looks like part of your page rather than a YouTube embed.
How much does Vidalytics cost?
Vidalytics has a free plan (3 videos, 1,000 plays a month). Paid plans billed annually: Starter $19/mo (5 videos, 2,000 plays), Pro $63/mo (20 videos, 5,000 plays) and Premium $119/mo (50 videos, 15,000 plays, 5 users). Month-to-month they are $24, $79 and $149. A play counts only when someone starts watching, and extra plays are $0.02 each.
Can a video sales letter autoplay with sound?
Smart Autoplay checks whether the browser will block autoplay with sound. If not, the video autoplays with sound; if it will, it falls back to muted autoplay and restarts from the beginning when the viewer unmutes. In a published split test on a video sales letter, Smart Autoplay lifted the conversion rate by 49% over the same video without it.
Increase Your Conversions Now By Simply Swapping Out Your Video Player

What Real Users Say After Switching from YouTube

Freaking Awesome Support that Actually “Gets” Marketing
Each One of Vidalytics’ support staff is extensively trained in video & digital marketing. Which means you’re not going to “get the runaround.” Nor will you have to explain what a funnel or VSL (video sales letter) is.
We’ve literally been there, done that and are here to help you do the same.

