In-House Performance-Marketing Meta Media Buyer

If you love running ads, scaling winners, and turning tiny tests into explosive results — and you want to apply that to a SaaS company with a conversion-obsessed team — keep reading.

We’re Vidalytics.com, a video hosting platform for video sales letters (VSLs) used by performance marketers and direct response marketers.

Videos hosted on Vidalytics have sold over $3 Billion for our users. We aren’t some brand-awareness fluff factory — we’re ROI or die.

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🔧 WHAT YOU’LL BE DOING (Skills to pay the bills) 

• Own ROAS and all other key ad metrics
• Running performance campaigns primarily on Meta
• Tracking results obsessively 
• Creating ad creatives both yourself and with our creative team, managing the creative testing lifecycle
• Testing (like your life depends on it) a large multitude of ad creatives, copy variants, and funnel paths
• Ensuring all of our tracking is reporting as close to perfect as possible 
• Owning all ad tracking – Meta / Google Pixels, 3rd party tools, custom tracking, etc.
• Running ads to a variety of different funnels – trial, info, book a call, etc. 
• Setting up nitty gritty TOF, MOF & BOF campaigns. 
• Testing out other platforms & scaling them where it makes sense – Google Search, YouTube, LinkedIn, etc. 

Bonus Media Buying Skills (Not Required). 

• Google Search, YouTube, and LinkedIn
• Creating both low-spend, high-ROI campaigns focused on retargeting, search and buyer intent as well as at scale prospecting campaigns on Meta & Google

Bonus CRO Skills (Definitely Not Required)

• Note: We’re expanding the team with a CRO Specialist who will soon take over these responsibilities: 
  
  • Auditing our funnels conversion paths to spot high impact split tests 
  • Design and execute split tests in SiteSpect (enterprise split testing software)

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🧠 YOUR EXPERIENCE (Requirements) 

• 2+ years of experience running Meta Ads 
• Bonus if you’ve ran Google/YouTube or other platform’s ads in addition to Meta
• Expert level understanding of tracking, 
• You’ve run profitable campaigns at a minimum of $500/day 
• You’ve built retargeting strategies using pixel/video/behavior-based audiences
• Strong grasp of direct response fundamentals (you care about leads, conversions and ROAS, not vanity bullshit such as likes)
• Bonus: You’ve worked on SaaS, info, or high-ticket funnels – Book a call 
• Bonus: You know how to collaborate with creative teams and iterate quick

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• High-performance company culture – Be part of a team that values meritocracy, accountability, and respect.
• No office politics – We keep it real and get things done without drama.
• Learning and growth opportunities – You’ll gain real-world marketing experience and have the chance to level up your skills.
• Generous PTO – Rest and recharge with 20 days of paid time off.
• Professional development – We’ll pay for classes, conferences, and training to help you grow.‍
• Work-life balance – We respect that you’re a person, not just an employee, and we treat everyone with kindness.

At Vidalytics, our hiring process includes a video intro, a skill assessment, and a couple of chats with the team—simple steps to see if we’re a great match.