In-House Performance-Marketing Meta Media Buyer

About the Job

If you love running ads, scaling winners, and turning tiny tests into explosive results — and you want to apply that to a SaaS company with a conversion-obsessed team — keep reading.

We’re Vidalytics.com, a video hosting platform for video sales letters (VSLs) used by performance marketers and direct response marketers.

Videos hosted on Vidalytics have sold over $3 Billion for our users. We aren’t some brand-awareness fluff factory — we’re ROI or die.

What you’ll be doing

🔧 WHAT YOU’LL BE DOING (Skills to pay the bills) 

  • Own ROAS and all other key ad metrics
  • Running performance campaigns primarily on Meta
  • Tracking results obsessively 
  • Creating ad creatives both yourself and with our creative team, managing the creative testing lifecycle
  • Testing (like your life depends on it) a large multitude of ad creatives, copy variants, and funnel paths
  • Ensuring all of our tracking is reporting as close to perfect as possible 
  • Owning all ad tracking – Meta / Google Pixels, 3rd party tools, custom tracking, etc.
  • Running ads to a variety of different funnels – trial, info, book a call, etc. 
  • Setting up nitty gritty TOF, MOF & BOF campaigns. 
  • Testing out other platforms & scaling them where it makes sense – Google Search, YouTube, LinkedIn, etc. 

Bonus Media Buying Skills (Not Required). 

  • Google Search, YouTube, and LinkedIn
  • Creating both low-spend, high-ROI campaigns focused on retargeting, search and buyer intent as well as at scale prospecting campaigns on Meta & Google

Bonus CRO Skills (Definitely Not Required)

  • Note: We’re expanding the team with a CRO Specialist who will soon take over these responsibilities: 
    • Auditing our funnels conversion paths to spot high impact split tests 
    • Design and execute split tests in SiteSpect (enterprise split testing software)

Your experience

🧠 YOUR EXPERIENCE (Requirements) 

  • 2+ years of experience running Meta Ads 
  • Bonus if you’ve ran Google/YouTube or other platform’s ads in addition to Meta
  • Expert level understanding of tracking, 
  • You’ve run profitable campaigns at a minimum of $500/day 
  • You’ve built retargeting strategies using pixel/video/behavior-based audiences
  • Strong grasp of direct response fundamentals (you care about leads, conversions and ROAS, not vanity bullshit such as likes)
  • Bonus: You’ve worked on SaaS, info, or high-ticket funnels – Book a call 
  • Bonus: You know how to collaborate with creative teams and iterate quick

What You’ll Love About Us (Benefits and Perks) 😉

  • High-performance company culture – Be part of a team that values meritocracy, accountability, and respect.
  • No office politics – We keep it real and get things done without drama.
  • Learning and growth opportunities – You’ll gain real-world marketing experience and have the chance to level up your skills.
  • Generous PTO – Rest and recharge with 20 days of paid time off.
  • Professional development – We’ll pay for classes, conferences, and training to help you grow.
  • Work-life balance – We respect that you’re a person, not just an employee, and we treat everyone with kindness.

What this will look like

At Vidalytics, our hiring process includes a video intro, a skill assessment, and a couple of chats with the team—simple steps to see if we’re a great match.

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