VP of Sales 🚀

About the Job

At a glance… 💪

  • Report to the CEO
  • Manage a 3-person sales team 
  • Work with a total of 31 other high-performing individuals from different departments
  • You will serve as the top sales leader
  • Kick ass, and continue to grow with us as we scale 

What you’ll be doing

  • Own the sales function end-to-end, including pipeline creation, revenue targets, forecasting, pipeline health, and execution.
  • Personally contribute to pipeline creation and deal execution, especially early on or in high-impact scenarios, while coaching Account Executives through discovery, demos, objections, and negotiations.
  • Lead, coach, and performance-manage a team of Account Executives, including hiring, onboarding, ramping, and ongoing development.
  • Own and continuously improve how we generate demand through outbound, inside sales, partnerships, and events.
  • Approach events as a system — including pre-event planning, attendee strategy, meetings booked, success criteria, post-event analysis, pipeline attribution, and time-to-ROI measurement.
  • Define, enforce, and iterate on sales strategy, deal structure, pricing discipline, qualification standards, and messaging.
  • Design, test, and refine prospecting campaigns and sequences across email, LinkedIn, calling, and other outbound channels.
  • Write and review high-quality sales emails, outreach copy, proposals, contracts, and presentations.
  • Define, track, and report on key sales KPIs and metrics, ensuring clear visibility into pipeline, conversion, velocity, and forecast accuracy.
  • Roll up accurate monthly and quarterly forecasts and deliver on revenue commitments to the business.
  • Own and optimize CRM usage, pipeline stages, reporting, and sales execution tools (HubSpot and related systems).
  • Partner cross-functionally with Marketing, Product, Engineering, and Customer Success to align revenue strategy and execution, while maintaining clear ownership boundaries.
  • Support smooth handoffs to Customer Success and Account Management, without owning post-sale retention directly.
  • Represent Vidalytics at industry events, conferences, and trade shows — developing new business, strengthening relationships, and increasing brand presence.
  • Continuously improve sales processes, documentation, and internal playbooks as patterns emerge and the team scales.
  • Grow and refine your skills as a sales leader while building a high-performance, accountable sales organization.

Your experience

Requirements 😃

  • At least 5 years of experience in Sales, Account Executive, Sales Leadership, or Business Development roles, ideally within SaaS or technical products.
  • Proven experience generating pipeline and closing deals, with the ability and willingness to personally execute when needed.
  • Experience leading and developing sales teams, including hiring, coaching, performance management, and driving results.
  • Strong understanding of outbound and inside sales motions, including prospecting, objection handling, and deal progression.
  • Experience using events as a revenue channel, with an understanding that ROI is measurable over time.
  • Comfort with sales metrics, pipeline math, forecasting, and revenue discipline.
  • Strong communication skills, written and verbal, with prospects, customers, and internal stakeholders.
  • Autonomy and ownership — you move fast, meet deadlines, and take responsibility for outcomes.
  • Proficiency in CRM and sales execution tools such as HubSpot, Salesloft, Outreach, or similar platforms.
  • Willingness to travel approximately 25–50% for key events and meetings.

Nice-to-have 😃

  • Prior experience in the Direct Response Marketing niche.
  • Experience scaling or leading a sales team, including building processes, playbooks, or compensation structures.
  • Basic understanding of HTML / CSS / JavaScript concepts (we’re a SaaS after all!).
  • Experience with pricing strategy, margin optimization, or complex deal structures.
  • Background in non-traditional sales methods, outbound, or relationship-driven sales environments.
  • Prior experience working in a high-growth, remote-first company.

What You’ll Love About Us (Benefits and Perks) 😉

  • Fully Remote
  • Health care benefits
  • Guaranteed Ramp-Up Period 
  • Education Budget
  • Generous PTO
  • High-performance company culture. You won’t be a cog in a machine. Rather you’ll be a key member of a high-performance team that is getting things done. This is a place to grow and realize your potential, no matter what level you’re at in your career. 
  • No office politics. We’re small and flat. There is no bs of trying to dance around sensitive topics or divert resources from other division’s projects. We’re direct, we’re honest, we’re here to accomplish big audacious goals. 
  • We value your ideas. At Vidalytics, our door is always open. Need help? Let’s talk! Have a vision for the future of the company? We want to hear it! Think we suck at our job? Help us grow! 
  • This is a resume-making position, where you’ll learn a lot and have a lot of responsibility. You don’t have to wait for someone to die or retire to move up, like in a mega-corp. 
  • Entrepreneurial to our core – Not only are we a startup, but we need intrapreneurs who will help us scale.

What this will look like

Our hiring process is designed to ensure the best fit for both you and us. It includes an initial application review, a video interview, a hands-on skills assessment to showcase your expertise, and a final interview with our hiring team.

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