Vidalytics' 2025 Product Rewind

In 2025, we kept doing what we do best: building video tools for marketers who care about performance.

We introduced new AI-powered video analysis, deeper interactivity, built-in data benchmarks, and analytics designed to support faster optimization. The result is a video performance platform that helps marketers understand what’s happening inside their videos and act on it faster.

Here’s a look at what we shipped in 2025.

‍

Vids AI: Your Personal Video Conversion Analyst

In 2025, we shipped Vids AI — a native performance analysis layer built directly into Vid Stats.

Vids AI reads your video data and returns:

• A clear performance summary
• Strengths and weak points
• Tactical recommendations based on video type

Vids AI translates your performance data into actionable recommendations — directly inside Vid Stats — so you spend less time reviewing stats and more time optimizing.

‍

Benchmarks: Platform-Wide Context, Instantly

We also shipped Analytics Benchmarks — a new way to evaluate video performance using anonymized, platform-wide data from hundreds of thousands of videos.

Benchmarks show you exactly how your videos compare against real performance across your industry

With Benchmarks, you can:

• See where your play rate, retention, and conversions rank by percentile
  
• Compare performance by video type and industry category
  
• Identify which videos are genuinely outperforming and which ones are holding your funnel back

Benchmarks remove guesswork from optimization. Instead of asking “Is this good?” or “Should I change this?”, you get immediate, objective context around your numbers. You know when a metric is strong, average, or underperforming — and that clarity tells you exactly where to focus your effort.

‍

AI Script Optimization

An all-new AI Script Analyzer to help marketers tighten messaging where it actually impacts conversions.

AI Script reviews your video script alongside real engagement and drop-off data, then highlights where your message loses momentum — from the hook and proof placement to pacing and CTA timing. Instead of guessing what to rewrite, you get clear, actionable guidance on what to adjust and why.

The result is faster iteration, stronger scripts, and videos that hold attention longer and convert more consistently.

‍

AI Captions & Translations

AI Captions and Multi-Language Translations — make it easy to expand reach and improve accessibility without extra production work.

Captions and translations are generated directly inside Vidalytics, helping you reach global audiences, support muted viewing, and keep engagement high.

AI Captions automatically detects your viewer's browser language, and can translate captions into French, German, Spanish, Portuguese, and Italian.   

‍

Turn Viewers Into Buyers with Shoppable Videos for Shopify

We introduced Shoppable Videos, bringing e-commerce directly into the video experience.

With Shoppable Vids you can connect your Shopify store to Vidalytics, sync your product catalog instantly, and turn any marketing video into a shoppable experience. Display product cards at key moments, send viewers straight to checkout or product pages, and track conversions all inside Vidalytics. 

Shoppable Vids shortens the path to purchase, reduces friction, and ties revenue directly back to video performance — making video a first-class sales channel. 

‍

Analytics Built for Active Optimization

Throughout the year, we shipped multiple analytics upgrades designed to make performance easier to review, compare, and share — especially for teams actively iterating on video.

New in 2025:

• Analytics Home — a centralized command center for performance review
• Compare Periods — track how changes impact results over time
• Video Info Section — organize SEO details, internal notes, and video metadata
• Funnel View in Vid Stats — visualize progression from play → engagement → conversion
• Metric Filtering — analyze performance by traffic source, audience attributes, and more
• Share Vid Stats — securely share performance reports with partners or stakeholders

Interactive Smart Vids Got Smarter (and More Flexible)

2025 was a major year for Smart Vids. We introduced deeper control, built-in step-level stats, and clearer insight into how each interaction performs. 

Smart Vid Enhancements:

• Step Stats on Flowchart – see performance for every step, directly in theflowchart
• Continue Without Action – push viewers to the next step without requiring a click
• Timed Tags – apply tags at specific moments in the video
• Replace Video in Steps – swap videos without losing interactions
• Clickable Areas – add interactive hotspots anywhere in the video

These updates allow you to optimize Smart Vids like a funnel — with clear insight into how each step performs and more flexibility when iterating.

Player Customization & Viewer Experience Updates

We also shipped multiple updates focused on how videos look, feel, and behave for viewers.

• New Player Themes — switch between the refreshed Classic and new Sleek themes to control how your video looks and feels across campaign
• Customizable Seek Bars — combine and configure seek bar behaviors to guide engagement
• Video Thumbnails — replace static thumbnails with looping video previews to highlight key moments and improve play rates
• Timed Exit Thumbnails — display different visuals depending on when a viewer pauses
• Default Speed Control — set a default playback speed (0.5×–2×) for any video.
• Folder Access Permissions — control who can view or manage videos by assigning access at the folder level

Instead of a one-size-fits-all player, you get real control over presentation, access, and viewer behavior.

Integrations, Attribution & Resources

We shipped several foundational improvements that strengthen attribution, data quality, and scalability:

• Affiliate Tracking with ClickBank
• Real-Time Email Validation for Play Gates
• Upload Video by Copying a URL Into Your Account
• Advanced Stats API updates
• Training Center 2.0 with improved organization and deeper resources
  
  

These upgrades support cleaner data, stronger integrations, and more reliable reporting across campaigns.

‍

Wrapping Up 2025

2025 was a meaningful year of product progress at Vidalytics.

Across analytics, AI, interactivity, e-commerce, and integrations, we shipped a wide set of improvements designed to give marketers more clarity, more control, and more ways to act on video performance.

At its core, Vidalytics is built to support direct-response video — helping marketers turn attention into action and video views into measurable results. Everything we shipped in 2025 moves the platform further in that direction, giving teams more precision, better feedback, and stronger performance from every video they run.

‍

We’re heading into 2026 with a strong foundation and plenty more to build.

Thanks for being part of it.

‍

— The Vidalytics Team

‍