2024 Rewind: The Upgrades That Drove Real Results

Another year down, and another round of powerful updates to help you dominate with video marketing. At Vidalytics, we don’t just keep up—we push the boundaries of what’s possible with video conversion tech. And 2024 was our biggest year yet.

We rolled out groundbreaking features designed to maximize engagement, conversions, and data insights—all while making your video marketing more profitable than ever. Let’s dive into what’s new.

Smart Vids 2.0 – Interactive Videos, Completely Reimagined

We rebuilt Smart Vids from the ground up, making interactive video creation easier and more powerful than ever. Now, you can visualize and build Smart Vids directly on an interactive canvas. Add steps, define global settings, and configure flow transitions—all from one intuitive interface.

🔹 Navigate with ease – Zoom in and out to map your entire Smart Vid flow.
🔹 Instant previews – Test your entire Smart Vid from any step.
🔹 More control – Viewers can go back a step, replay your Smart Vid from the beginning, or be sent to an external page.
🔹 Seamless integrations – Works out of the box with Play Gates, CTAs, Exit Thumbnails, Analytics, CRM tagging, and more.

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Focused Fullscreen – Fullscreen, Done Right

Most fullscreen modes hijack the entire screen. Ours doesn’t. Focused Fullscreen expands your video within the browser window on desktop while keeping Vidalytics’ custom controls on mobile. The result? A 112% engagement boost with zero distractions.

🔹 No forced full-screen takeover—your viewers stay engaged without losing context.
🔹 Better control—Your video automatically unmutes when played and mutes when paused. 🔹 Customizable settings—Enable it only where it makes sense for your audience.

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Vid Conditions – Optimize Every View for Maximum Conversions

Returning viewers don’t need the same pitch twice. Vid Conditions lets you show a different video to viewers, based on device type, or if they’re returning or new viewers—whether that means a shorter version with a seeking bar, an accelerated close, or a CTA that drops sooner. Keep them engaged, avoid redundancy, and move them toward action faster.

🔹 Smarter retargeting – Skip the intro, get straight to the close, and optimize every second for results.
🔹 Higher conversions – Serve fresh, relevant content that matches where viewers are in their journey.

Stop losing repeat visitors—deliver the video that moves them to buy.

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Stats 2.0 – Data-Driven Insights, Supercharged

You can’t improve what you don’t measure. Stats 2.0 gives you even deeper analytics with new ways to track and interpret your video’s performance.

🔹 Timeline View—See performance trends over time, so you know exactly when your content is making an impact.
🔹 Advanced filtering—Remove the noise and focus on what matters.
🔹 Segment comparisons—Analyze up to two audience segments side by side.
🔹 Customizable stats display—Select and organize key metrics to streamline your workflow.

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New Dashboard – Your Video Performance HQ

Get instant visibility into your account’s performance with our brand-new Dashboard. Track the most important metrics—Plays, Play Rate, Conversion Rate, and Revenue—at a glance.

🔹 Compare trends over time—See performance changes and adjust your strategy accordingly.
🔹 Break down audience demographics—Know exactly who’s watching and from where.
🔹 Explore traffic sources—Optimize your campaigns based on real engagement data.

No more jumping between multiple reports—your key stats are now front and center.

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AI Captions – Convert Even When the Sound Is Off

With 70.1% of viewers watching on mute, captions aren’t optional anymore. Our AI-powered captions generate automatically and can be edited in-app for total control.

🔹 Set captions to auto-on, off, or only when muted.
🔹 Customize mobile and desktop settings separately.
🔹 Increase accessibility and engagement effortlessly.

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Chapters – Make Long Videos Instantly Navigable

Give your viewers control over how they consume your content with Chapters. Now, you can add time-stamped sections to your videos, making it easy for users to jump to the parts that matter most.

🔹 Clickable timeline markers—Viewers can navigate instantly.
🔹 Chapter List button—Access all key sections with one click.
🔹 Boost retention—Make your content more digestible and actionable.

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Global Play Gates & Play Gate Checkbox – Seamless Opt-ins, Simplified

Play Gates are now even smarter. With Global Play Gates, viewers only need to opt-in once to access multiple videos.

🔹 Reduce redundancy—Less friction, more leads.
🔹 Custom opt-in checkboxes—Easily add compliance-friendly checkboxes to your Play Gates.
🔹 GDPR-friendly lead capture—Get explicit viewer consent while keeping your conversions high.

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Video Thumbnails – More Clicks, Higher Play Rates

A great thumbnail can make or break your play rates. Now, choose between static images or looping video snippets for even more engaging thumbnails.

🔹 Eye-catching previews—Stop the scroll and get more plays.
🔹 Works seamlessly—Compatible with all Vidalytics features (except Exit Thumbnails).
🔹 Available on paid plans—Premium features for serious marketers.

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Here’s What’s Next

Many of the features we rolled out in 2024 came directly from your feedback. You asked for smarter ways to engage viewers, optimize conversions, and analyze data—so we built them.

But we’re not stopping here. In 2025, expect even more ways to turn views into revenue, automate video marketing, and give you an unfair advantage over the competition.

Let’s crush 2025 together.

— The Vidalytics Team 🚀

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