AdArcadia

Lee Thompson and Israel Fernandez are Partners @ AdArcadia, where they work together to create warm-up mechanisms that sell faster and make people watch and convert.

Israel is a seasoned VSL Copywriter, CRO Specialist, and Marketing Strategist with over 14 years of experience. Ex Copy Chief at BAD Marketing, Hemon Media, and Adspend.com. He enjoys working in Health Offer, Biz Opp, and High Ticket spaces. Responsible for over $10,000,000 in ad spend a month and a team of 10+ copywriters.

Lee went from Intern Copywriter to CMO for one of the fastest-growing direct-response ad agencies in America – Hemon Media, owned by Ashton Shanks. Headed up the copy team at BAD Marketing as Copy Chief, overseeing the copy for 40+ accounts and $10M/month in ad spend. Moved on to start own advertising agency, working with clients like Charlie Morgan ($1M/month in rev, $250k+/month in ad spend) and William Brown. Now he specializes in marketing/funnel strategy, end-to-end problem-solving within the realm of cold traffic

Notable accounts include: Pompa Program, Echo Water (Gary Brecka), 10X Health, MAHA Alliance, Consulting.com, Valuetainment (Patrick Bet-David), ClickFunnels, WebinarFuel, and Tower Leadership.

AdArcadia, led by Israel Fernandez and Lee Thompson, builds high-converting warm-up systems that turn cold traffic into paying customers. With deep expertise in VSLs, funnels, and direct response, they’ve driven tens of millions in sales across health, biz opp, and high-ticket markets.