Director of Marketing

About the Job

This role is for a direct response & marketing operations badass with strong attention to detail, organization & management skills. Someone who gets conversions, direct response (conversion copy), and is all about taking the big picture, filling in the gaps, and getting it done. 

Our top marketing initiatives are: 

  • Paid acquisition 
  • Ecosystem / Social (Content Marketing)
  • Product marketing 
  • CRO (Split testing)
  • Enterprise Sales 

A day in the life might look like

  • Run marketing meetings – Weekly department L10s, project kick offs, etc. 
  • Detail out the specific deliverables for upcoming projects / marketing initiatives – from funnels to custom data stuff 
  • Oversee the building of funnels and other marketing projects 
  • Review all sorts of marketing data 
  • Groom the project backlog 
  • Review daily stand ups and follow up with ICs as needed 
  • Meet with ICs about their work and shipping projects 
  • Review IC work for conversion best practices
  • Recruit / onboard talent as needed (employees or contractors) 

What you’ll be doing

This role's primary focus is turning strategic initiatives into tactic plans to execute with CRO/DR marketing best practices. Basically, own the day to day of the marketing department, orchestrate the team, deliver results. Maintain Consistent effort for our major initiatives, ideally making progress in each area weekly. 

If you can crush this, with the specifics below, then you’re in a great fit. 

Develop Tactical Plans

  • Take our big picture strategy of initiatives and/or analyze all marketing campaigns and data to inform ongoing strategy execution.
  • From the data, identify opportunities for low-hanging fruit and high-impact initiatives.
  • Manage the backlog: groom, prioritize, and estimate tasks.
  • Maintain a continuous flow of executable tasks for all major initiatives in the backlog (e.g. testing, funnels, ecosystem).
  • Identify and capture new ideas from team members, competitors, trends, and training.
  • Capture projects based on cross functional collab. 

Own Execution 

Build & Manage the Team 

  • Lead efforts to recruit & hire the team 
  • Foster a culture of excellence, metrics, results, accountability and high performance some text
    • Reviews, daily stand ups, etc. 
  • Run the team some text
    • Dailys 
    • Reviews 
    • Weekly Marketing L10s 

Project Management 

  • Orchestrate the team to maximize impact, hit deadlines, etc. 
  • Work with our PM to run all projects through Clickup 
  • Review (async) daily stand ups & follow up as needed to hit deadlines and stay on top of the team 
  • Conduct retrospectives on projects to identity the things done well and areas to improve on future projects 
  • Own estimates and deadlines (fuzzy as of now).
  • First (and sometimes final) line of review to make sure there are CRO / DR best practices. some text
    • You’ll have the support of our Copy Chief, CEO and copywriters as needed. 
    • Messaging – Voice, Stories we tell, USP, etc. 
    • Avatars 
    • Conversion best practices 
    • Brand guideline 

Build and Manage Processes 

  • Create, optimize, and enforce marketing processes from naming conventions, project kickoff, definition of done, estimating (ICE), daily stand ups, data collection and reporting. 
  • Ensure all projects are thoroughly documented as part of our definition of done 
  • Establish QA for marketing funnels 

Own the Data 

  • Own the tech & tools 
  • Ensure we’re collecting in the best way all the right data – email, ads, website, social, projects, etc. 
  • ​​Monitor all the data 
  • Build dashboards for the rest of the team 
  • Present to the rest of the team 
  • Identify opportunities based on the numbers 

Your experience

  • You can crush the Scorecard.
  • You want to work in a culture of data, testing, and direct response. 
  • You have a bias towards action (without hand holding).
  • You’ve run complex multistage projects from initial conception, through planning, recruiting, execution and data driven optimization… You know exactly how to monitor next steps, and proactively move a project along.
  • You’re extremely detail oriented.
  • You’re an organized, logical thinker who can track complex processes. 
  • You’ve executed successful performance marketing campaigns for no-touch SaaS, direct response (video sales letters (VSLs), funnels, webinars, etc.) with cold or affiliate traffic at scale. With demonstrable results in regards to specific revenue, profit, conversion rate, targets, etc.
  • You’re a full stack marketer (T-Shaped Marketer in the areas of data-driven or performance marketing). You get top, middle and bottom of the funnel strategies and the points to optimize in them. 
  • You can diagnose a failing funnel’s data to know next steps to make it work. 
  • You’ve managed data-driven marketing teams before. 
  • You’ve seen enough winning funnels / offers to know conversion best practices of UX design, funnels, copy, etc. 
  • You have native English ability.
  • You’re in the Americas and able to work during USA business hours.

What this will look like

Our MarTech Stack 

  • Google analytics 
  • Sitespect 
  • Chartmogul
  • Active Campaign 
  • Mixpanel
  • Custom ;) 

The Marketing Team You’ll be Working with

  • CEO / Face of the Brand 
  • Fractional CMO & Copy Chief 
  • Long form copywriter (2 at present) 
  • Short form copywriter 
  • Media buyer 
  • Project manager
  • Social Media Manager 
  • Video Editor 
  • Analyst 

Money money money 🤑

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